Lorraine Schuchart
Lorraine is an accredited public relations strategist who has helped visionary leaders—from large companies to nonprofit organizations and educational institutions—achieve organizational goals for more than 25 years. As founder & CEO of Prosper for Purpose, she partners with entrepreneurs, consultants, coaches and other leaders to increase their visibility and build their thought leadership by sharing stories that matter. She has earned numerous awards for both her writing and campaigns. Lorraine has worked in the ever-changing digital space since its inception, acquiring diverse knowledge and experience and achieving results and awards for her clients. She earned a BS in journalism and public relations from Bowling Green State University.
Session Description:
Turn Your Knowledge into Dollars: Leverage your expertise to increase your company’s profits
Presenter: Lorraine Schuchart
As a pet-care business owner, you are likely your clients’ go-to resource for “all things pets.” As you look to grow your business, distinguish yourself from non-professionals and stand out in the growing professional pet-care industry, you can leverage your know-how and expertise to garner publicity for yourself and business. In turn, this publicity can result in more clients and greater profits.
In this session, Lorraine Schuchart will detail how you can take the first step by strengthening your personal brand and establishing yourself as a local expert that the media will want to reach out to. Lorraine is an accredited public relations practitioner (APR) with more than 30 years of experience building brands and businesses with the power of public relations. She knows how earned media influences audience behavior and drives business outcomes—and will show you how to position yourself as the trusted authority to make your business more profitable…the right way!
