Amy Toman
Amy Toman is a professional SEO and a Platinum Google Product Expert. She has been working with pet sitters since 2015 and started her own digital marketing agency in 2017. She is a frequent speaker at in-person and virtual conferences for the pet-care industry and has been quoted extensively in pet sitter and SEO publications. Amy’s efforts as a Google Product Expert have expanded her insights into the platform, allowing her to further assist small businesses in managing their online presence. She maintains an active Facebook presence and welcomes questions from business owners of all levels of technical expertise.
About her sessions:
Troubleshooting Your Google Listing—Why is that happening?
Google listings are designed to be easily edited, but knowing exactly what to change is often hard to determine. Amy will discuss targeting problem areas, then editting or changing them to get better results. Plan to take notes!
Tell 'Em What They Want to Hear: Optimizing Your Website for Users
What are the best pages for a pet sitter website? And what information do potential clients—and the search engines—need to see? Amy will discuss the essentials of website optimization, then address more advanced techniques like internal linking and EEAT.
