2025 One-Day Online Summit for Pet Sitters & Dog Walkers

PSI's FOCUS one-day online summit for pet sitters and dog walkers offers you an affordable, convenient opportunity to learn from industry experts and network with fellow pet-care professionals—all from your computer, phone or iPad!

FOCUS 2025 Agenda

One Day. 4 Sessions.

All focused on promoting your services in your local market.

10:00 a.m. – 11:00 a.m.: Message Magic: Instagram DM Automation, Skarlet Rockwood
11:30 a.m. – 12:30 p.m.: Building a Tailored Marketing Plan to Ensure Your Pet Business Is Fully Booked, Kate McQuillan
2:00 p.m. – 3:00 p.m.: Strategies for Local Success: Earning Community Awards, Driving Authentic Reviews, and Networking Effectively, Stacy Aguilar
3:30 p.m. – 4:30 p.m.: Get Found Locally: Easy Ways to Optimize Your Google Profile to Attract More Ideal Customers, Amy Toman

Please note that all times listed above are in Eastern Standard Time.

Click here to register by March 1.

Note for Certified Professional Pet Sitters: CPPSs participating in FOCUS can receive 2 CEUs per session attended. For live sessions attended, you will receive a certificate of completion that you will need to submit to PSI to be awarded your CEUs.

If you are unable to attend the live sessions to earn CEUs, you can also watch the replay and submit a brief quiz for those sessions to earn CEUs. The deadline to request CEUs for session replays is 12/31/25. If you have any questions, please email education@petsit.com.

Thank you to our 2025 sponsors!

FOCUS 2025 Speakers:

Stacy Aguilar

Stacy Aguilar is the founder and owner of Abby’s Animal Sitters & Dog Walkers, LLC, an award-winning pet care business serving the South Jersey community. With a background in public relations and over a decade of experience in business ownership, Stacy has successfully built a trusted and reputable brand known for its commitment to exceptional client service and Fear Free certified care. Under her leadership, the company has earned numerous local accolades, including Best of Washington Township, Best of Gloucester County and Next Door’s Neighborhood Fave for three consecutive years. Stacy's strategic approach to business growth has resulted in hundreds of 5-star Google and Facebook reviews, a 99% client happiness score, and strong community partnerships. In addition to her business acumen, Stacy is passionate about community engagement and professional networking. She frequently shares her insights on how small businesses can cultivate a loyal client base, secure community-based awards, and drive long-term success through authentic client connections. Stacy holds a Bachelor of Arts in Journalism with a focus in Public Relations from Temple University and is certified in Social Media Marketing. As a dedicated entrepreneur, wife, and mother, she balances her career with family life, striving to make a positive impact in both her professional and personal endeavors.

Kate McQuillan

Kate started Ireland’s No. 1, award winning pet-sitting and dog-walking business in 2010. She’s kept it fully booked through her tried and tested blogging and social media strategy that drives 15,000 visitors to their website each month and has amassed a following of over 50,000 across social media. Her marketing expertise drew attention within and beyond the pet business community and she’s been an international marketing speaker since 2014 and was featured in Mark Schaefer’s book ‘Social Media Explained.’ In 2018 she started PetBusinessOwners.com to share her marketing expertise and help pet businesses get fully booked through blogging and social media. She lives in Carlow, Ireland with her husband Michael and 2 dogs.

Skarlet Rockwood

Skarlet Rockwood is a certified Content Marketer with a focus on helping pet industry professionals expand their online presence and connect with pet parents. With a rich background in content creation and social media strategy, she specializes in turning digital platforms into powerful tools for business growth and audience engagement. Skarlet's expertise lies in blending innovative content marketing, strategic social distribution, and audience growth techniques to build profitable pet businesses that not only succeed financially but also make a meaningful impact on the lives of pets and their people. Drawing from her personal passion for pets and her extensive digital marketing experience, Skarlet ensures every client receives tailored solutions that resonate with their ideal clients.

Amy Toman

Amy Toman is a leading Local SEO expert and founder of Pet Sitter SEO, specializing in helping pet care professionals enhance their online presence and grow their businesses. Since 2017, she's worked extensively with the pet care industry, conducting over 300 website audits, 300 Google listing audits, and gaining 180 positive reviews, while contributing to publications like Pet Sitter’s World magazine and speaking at major pet sitting conferences. As a Google Business Profile Diamond Product Expert, Amy offers unparalleled expertise in website optimization, local search strategies, and Google listing reinstatements, empowering small businesses to thrive in a competitive digital landscape.