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Promote Pet-Sitter Education Month™ and Your Business on Social

Thank you for being a PSI member—and for your interest in PSI’s Pet-Sitter Education Month™ (PSEM), observed each September. PSI established this month-long observance in 2016 to shine a spotlight on professional pet sitters’ commitment to continuing education and on the growing number of educational resources available to today’s professional pet sitters and dog walkers.

Social media provides one of the best ways to promote Pet-Sitter Education Month and your business, and we’ve created this toolkit to give you easy-to-implement ideas and resources.

Be sure to tag PSI (@petsittersinternational) and use hashtags #psimember and #petsittereducationmonth when you post on Facebook and Instagram this month about PSEM and your educational efforts. We’ll share our favorites!

Here are simple steps you can take to promote your educational efforts on social media this September:

  • Download the social-media images linked below to use on your company’s social-media pages.
  • Complete the checklist in the Education Checklist section below to determine which educational efforts you’ve completed and would like to highlight on social media.
  • Draft your post copy, using the Social-Media Post Ideas section below as inspiration, and outline any other education-related content you would like to create for September (e.g., reels, stories).
  • Pre-schedule your PSEM posts on Facebook and Instagram if possible, and don’t forget to tag PSI (@petsittersinternational) and use hashtags #psimember and #petsittereducationmonth.

Follow PSI on Facebook and Instagram, and feel free to share any of our PSEM posts in September.

Click the button below to download a zip file with social-media images you can share in September.

Please note: For most of the images we have versions with different pet types and options with language geared toward individual pet sitters and toward businesses with staff (me/my vs. us/our). Feel free to share the images that make the most sense for your business!

Download social-media images



Here are a few sample posts that you can draw from to draft your social-media post copy (but be sure to replace the bracketed portions with your own information):

• PSI’s Pet-Sitter Education Month™ is observed each September. As a Pet Sitters International member, I’m committed to taking advantage of ongoing education year-round to ensure that clients of [Your Company Name] receive the best care and service. Visit [Your Website Address] to learn more about why [Your Company Name] is the best choice for [City/Town/Province Name] pet parents. #psimember #petsittereducationmonth

• At [Your Company Name] we understand that you want your pets to receive the best care possible. That’s why we prioritize continuing education not only in September for Pet-Sitter Education Month™, but year round! We require all of our staff sitters to complete training in [list subjects your staff are required to be trained in; e.g., pet first aid, safe handling, etc.]. Visit [Your Website Address] to learn more about why [Your Company Name] is the best choice for [City/Town/Province Name] pet parents. #psimember #petsittereducationmonth

• At [Your Company Name] we understand that professionals prioritize continuing education. That’s why we are committed to keeping our pet-care knowledge up to date during Pet-Sitter Education Month and all year long, ensuring we have the skills, knowledge and credentials to provide the best care to your pets. In addition to being trained in [subjects your team has pursued; e.g., pet first aid, health & sanitation, disaster preparedness], [I/we] also take advantage of a variety of pet-care trainings including [recent educational trainings you/your team took advantage of] to ensure that pet parents have peace of mind when leaving pets in our care. Our owner is also a [your credentials; e.g., CPPS-Certified Professional Pet Sitter®, certified dog trainer, etc.]. Contact us to learn more or visit our website at [Your Website Address]. #psimember #petsittereducationmonth

Below, we’ve included a list of PSI educational resources that you can highlight (if applicable) when posting about your educational efforts and credentials this Pet-Sitter Education Month™, as well as other types of trainings and credentials you may have completed from other organizations and want to include.

Want to make sure you have this list to refer to later?

Download this PDF of the checklist


The checklist is also a great tool you can use to determine the continuing education options you would like to pursue in the coming months, so you’ll have even more to post about next year!