Tori Mistick
Tori Mistick is an influencer, educator, podcaster and founder of the award-winning dog mom lifestyle brand Wear Wag Repeat. Her mission is to help women live their best life with dogs—as pet parents and petpreneurs! Her dog mom advice has been featured in BuzzFeed, Good Morning America and The Wall Street Journal.
Session Description:
How to Create an Opt-In Incentive to Get Pet Parents on Your Email List: Discover the formula to a winning opt-in that appeals to your local audience
Presenter: Tori Mistick
Opt-in incentives, lead magnets, freebies, content upgrades... these are all terms for a strategy you can use to encourage pet parents to join your email list. Email is an excellent way to keep in touch with current and potential customers without the stress of keeping up with social media algorithms. Of course, we all want our email lists to grow! But as a local service provider you really want people in your local area to subscribe to your list. In this session, online marketing expert Tori Mistick will explain how an opt-in incentive works, show you how to set up the freebie to automatically be delivered to your new subscribers and provide ideas for a winning opt-in that you can create for your local audience.
